Statement of Intent

 For my TV Documentary advertisement, I will make sure that the content featured on the poster will adhere to the restrictions and regulations imposed onto print advertisements by the UK Advertising Standards Authority (ASA). For example, none of my posters will feature any graphic depictions of violence or gore, or anything portraying illegal, vulgar or explicit actions that would cause any extensive harm or upset to any audience. I have to keep in mind that these advertisements will be shown on billboards and therefore will be seen by a variety of people that are not my intended primary target audience of 16–25-year-olds. This means that my posters must be appropriate for the public eye. The TV documentary itself will not require any specific broadcasting time (i.e. media portraying any adult material would have to be broadcast after 9:00pm) though, as it appeals to 16-25year olds first and foremost, it will feature content that would not be suitable for young children/younger teenagers. 

A company that would broadcast any type of visual media would place restrictions on how they want the different people represented and characterised; nothing that would be considered offensive to any vulnerable social group or would portray one as unwarrantedly inferior or superior. This, along with creating a good brand identity for the company, would help its primary target audience identify and become engaged with the material at hand. This is why the social groups presented in my TV Documentary print advertisement will not be represented poorly, unjustly or in any way that would make the target audience (16-25-year-olds) experience distress or upset or ashamed of being apart of that social group. I would also have to portray social groups in a way that align with the morals and values of a just society and not contribute to the encouragement of any illicit or dangerous/harmful activities with my portrayal e.g. smoking, crime etc. This will ensure both the primary and any secondary target audience will feel secure and assured to engage with the documentary.  

The TV documentary posters will also heavily feature people within the age rage of 16-25 in order to maximise identification, interest and promote a sense of connection with the audience. I will carefully consider the way in which the posters are formatted and things like fonts, colour scheme, positioning etc to appeal to the audience and tailor the experience to them. This will make them feel represented and seen by the TV documentary and encourage them to pursue my TV documentary.